Word: marlboros
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Dates: during 1990-1999
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WEST PALM BEACH, Fla.: Marlboro Man must have fallen off his horse when he heard the news. Philip Morris, makers of Marlboro and the veritable Zeus of Big Tobacco, has effectively admitted that smoking kills...
Nonsense, says a novelist who sits in Da Silvano restaurant every day, same window table, smoking Marlboro Lights. "The federal witness-protection program is welfare for rats," Nick Tosches says, referring to the low-life grunts who have testified, "and if they convict Gigante through these nefarious means, it's a death knell for this neighborhood. You used to be able to leave your doors and windows open around here. For years Gigante has been a benevolent presence, and I'd rather have him as a neighbor than any cop in the Sixth Precinct...
...health risks involved in smoking and would never dream of asking for compensation for something that is a personal choice. I am a Generation Xer who tried smoking at 15. And even at that age I was intelligent enough to realize that it is not a safe habit. A Marlboro Man or a cartoon camel had little to do with my smoking. Young people will always experiment--it is the nature of being young. Do people actually believe a cigarette will make them look like the Marlboro Man? I think not. JULIE BYRD Akron, Ohio...
There's no reason to celebrate the demise of the Marlboro Man. He's simply living abroad. I've just returned from Guatemala, where an artful TV ad begins with a nighttime storm, stampeding cattle, restless horses and men saddling up to enact a fantasy of real men's work. At the end, machismo served and calm restored, the handsome hero lights up...his Marlboro. Why am I not surprised? Developing nations have long served as dumping grounds for everything from banned pesticides to Dalkon Shields. We've got to invent mechanisms for ensuring that multinational corporations maintain the same...
...number of smokers declines in the U.S., however, look for a market-share duel to the death. When cigarette advertising on TV and radio was barred in the early 1970s, RJR's Winston was the household name in cigarettes. Philip Morris adapted better to print, though, and boosted its Marlboro brand to prominence. RJR needs to regain some ground, but it won't be easy. "We'll all be jockeying for position in Playboy and Penthouse," an RJR insider quips. Adult magazines are among the few places the tobacco companies would continue to advertise...