Word: marketed
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Dates: during 1960-1969
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...makers of tranquilizers had reason to down a few pills themselves last week. In a Manhattan federal court, the U.S. Justice Department charged that two of them had conspired to monopolize the $40 million-a-year market for meprobamate, better known as Miltown or Equanil. The defendants: Carter Products, Inc., recent loser in a 17-year struggle with the FTC to preserve the "Liver" in Carter's Little Liver Pills, and giant (1959 sales: $450 million) American Home Products, which sells 90 household products, from Chef Boy-Ar-Dee ravioli to Anacin and Preparation H (for hemorrhoids). Trustbusters charged...
Detroit underestimated the compact market, is stepping up production in a race to meet demand. Compacts now account for 25% of U.S. auto production, helped push output to a January record of 691,400 cars. Ford's Falcon has already nudged into third place in production (topped only by Chevrolet and the big Ford), grabbed some 30% of the compact market with sales of 100,000. It is rapidly approaching the well-established Rambler, which holds first place in compact sales with 112,700 to date. Production of both Chevy's Corvair and Chrysler's Valiant...
First Timers. The compacts are luring many new car buyers into the market. Six percent of all Falcon buyers never owned a car before, 21% have no trade-in, and only 12% buy the Falcon as a second car. The compacts are also cutting into the imported car market; 26% of all trade-ins are foreign makes...
...shift in the money market was sharp enough to enable the Treasury to change plans in refunding some $11.5 billion in debt. Three days before the refunding, the Treasury had expected to offer 5% notes. Instead, it announced that it will replace the two issues of maturing securities with four-year, nine-month notes and one-year certificates. Both will carry 4⅞% coupons. While the saving was small, it was the first time in months that the Treasury had been able to drop its rate on short-term securities. Nobody in Washington or on Wall Street last week knew...
...asked Greenleaf to set up a vast poultry farm in Libya (on a percentage basis). A businessman in Saudi Arabia, anxious to furnish Mecca with fresh eggs, offered Greenleaf a similar contract. At a subsidiary farm near Shiraz, Iran, Greenleaf stepped up production to supply Iran's egg market. This week Greenleaf also made its first shipment of eggs to Aramco in Saudi Arabia, which now imports them from Australia. Predicted Stevenson: in 1960 Greenleaf will triple its 1959 sales of $505,000 as well as profits...