Word: marketed
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Dates: during 1960-1969
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Says DEMAG: "The Americans pull out a blueprint, but we do a hand-drawn design specifically tailored to the customer's wishes." The U.S. also often falls down in the quantity and quality of its salesmen abroad. European and Japanese traders flood their markets with salesmen, make sure they are well-educated specialists with a solid knowledge of the language and the market. By contrast, the U.S. company often sends a man who does not even know the language, has so much ground to cover that he can answer queries only by mailing off a catalogue-printed in English...
...government charged that, to set prices and rig bids, representatives of the five major manufacturers met at least 35 times over the past year, took hotel rooms under assumed names. The government market broke up among G.E. (39%), Westinghouse (35%), I-T-E Circuit Breaker (11%), Allis-Chalmers (8%) and Federal Pacific...
...their bids to correspond with the moon's phases; one bidding the low prices, others quoting intermediate prices, and one the high price. Thus, each manufacturer would not only know what the others were bidding but would periodically be low bidder and get his agreed share of the market...
Just about every U.S. company extends credit-as liberal as possible-to its U.S. customers. But overseas, the same companies often demand cash on the barrelhead. Nor does the U.S. businessman research his foreign market as he does at home; he is nowhere near as anxious to serve each customer's special needs, is reluctant to modify his product to fit export needs...
...Rate Morality. Born in Wuerzburg, Neckermann started in business at 21 by buying a large lot of lamps and lampshades, assembling them himself, and selling them below the market price. Enraged competitors put him out of business by getting a court ruling that it was illegal to sell at cut-rate prices. Leaving Wuerzburg, Neckermann went off to Berlin...