Word: marketed
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
There Neckermann recognized the opportunity for a comeback in the huge market created by the influx of millions of refugees, who needed almost everything, were usually far from shopping centers...
...voluntary" boycott even after a court ruled in Neckermann's favor. Result: Neckermann set up a network of his own repair shops throughout Germany, decided to go into other appliances. In 1954 he diversified into TV sets (selling for $100 below the cheapest set on the market), later added sewing machines, auto accessories, food and liquor...
...industry refused to provide tubes for Neckermann's sets, and he found a French firm that would. The refrigeration industry refused to manufacture his refrigerators, and he got a Luxembourg firm to do it. While many German firms threw their energies into exports, Neckermann concentrated on the home market. Belatedly aware that they were losing a lot of business by boycotting Neckermann, many German firms came around. Most of Neckermann's appliances are now German-made, though he still must take the bulk of a firm's production to protect it from boycott by others...
Neckermann now hopes to dominate the mail order field in the Common Market...
...sees the day when his catalogue will come out in three languages for a potential market of 100 million people...