Word: mainstreaming
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...encryption system is foolproof. Undaunted, Garnier says it hopes to gather 180,000 subscribers in the next three years. "The ideal is to have one-third gay boys, one-third gay girls and one-third straight viewership," he says. Of course, gay themes aren't restricted to gay networks. Mainstream TV's attitude toward gays started growing up in 1997, when American comic Ellen DeGeneres came out of the closet in her self-titled sitcom. "It was an important lesson for advertisers and producers who are naturally cautious and who saw that people weren't freaking out, they were kind...
...America ready to make a pornographer into the next Tony Soprano? Leonard and his stars say yes, on the grounds that porn is more "mainstream" than ever. It's accessible on computers, in hotel rooms, on cable; dirty movies are a punch line on Friends; Pamela Anderson voices a pole dancer on Spike TV's cartoon Stripperella; porn chic is embraced by pop stars from Blink 182 to Kid Rock to Madonna...
...course, if porn were truly mainstream, it would cease to be dirty and thus cease to be porn. (Would you be reading this article if Skin were set in the aluminum industry?) But porn is definitely Big Business--estimated at $10 billion a year--and as Skin emphasizes, much of that goes into the coffers of blue-chip hotel chains, media companies and cable operators (such as Time Warner, the parent company of TIME). In the pilot, Goldman's company negotiates a partnership with DirecTV--the satellite service that, in real life, Fox's parent company, News Corp., has struck...
...also discussed the recent rise of the conservative Fox News Network and similarly conservative radio shows. These programs offer a varying viewpoint, he said, for people who feel they cannot connect with the issues dominating mainstream media. Bai criticized the assumption that those who watch Fox News are “dumb” or “under-educated,” and said that although Fox News might only present one side, other news outlets have the same problem...
...finally convinced Columbia Records that one of his prison visits would make a successful on-location recording ... It has sold far beyond the usual boundaries of the country market ... In fact, the album stands as a timely symbol of the growing infusion of country sounds into the U.S. pop mainstream...