Word: mainstreaming
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...other words, maybe cool people aren't setting the trends anymore. Maybe what's going on is that America is finally weaning itself off an addiction to cool. If the center is the new edge, maybe mainstream will be the new radical, square will be the new hip, and--stay with me here--uncool will be the new cool. In other words, maybe there's hope...
Whether an outfit is priced at $300 or $30, what's remarkable about mainstream designers' and retailers' maternity wear is that it's virtually indistinguishable from their regular collections--hence the confusion at Glow Girl and in countless maternity sections stocked with crisp blouses, business suits, cargo pants and halter tops. All the season's fashions are available, with just a little extra room at the bust and the belly. "Before, you were supposed to be another person when you became a mother," says Mathilda Jonsson, designer of H&M's Mama line. "Now you want to keep your personality...
Matthias' success has taught mainstream designers an important lesson: there's money in maternity. "Business school 101 is find a need and fill it," says Julie Chaiken, whose eponymous high-end fashion label introduced Chaiken with Child two years ago. "A good percentage of our customers are pregnant, and we don't want to lose them for nine months." At the request of special clients like Cindy Crawford and supermodel Vendela, Chaiken began creating a maternity version of its signature pants--with elastic in the waistband and an emphatic lack of ugly front pouches. Scouts at high-end department stores...
...Maternity Chic Mainstream retailers are offering moms-to-be more fashion options...
...Muslims continue to prefer education in madrasahs, schools that emphasize Islamic orientation. They do not inculcate national values. A direct impact of undereducation is poverty among the majority of these people. It is therefore incumbent upon all Muslims to enter the mainstream and overcome their biases. This would trigger better employment opportunities. Sadly, Indian society is getting more polarized each day. Ullal V. Nayak Bangalore, India...