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Word: mainstreaming (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...disappointed that it seems nearly the only kind of entertainment available; the roiling sluice of sass and anger is the mainstream. If pop music, TV and movies teach anything, it's attitude; and the prevailing attitude is one of crudeness, cynicism and sass. Since these attitudes are endemic to pop culture, kids are likely to learn from them. And unaccustomed (and uncomfortable) as I am agreeing with politicians, especially when they are in righteous find-a-scapegoat campaign mode, I'm annoyed that this "adult" culture is aimed at the young - both because kids need a few years...

Author: /time Magazine | Title: Let's Not Kid Around About Pop Culture | 9/14/2000 | See Source »

...test their pieces, Chun (known in the group for his "mainstream" sense of humor) said the others locked him in a closet and listen to how many times he chuckles...

Author: By Victoria C. Hallett, CRIMSON STAFF WRITER | Title: 'Poon College Guide Hits Shelves, Sells Big | 9/11/2000 | See Source »

...button, just a purple-glowing touch-sensitive circle. Very year 2000. And very irritating if you happen to brush your hand over it, as I did on more than one occasion, only to discover I had turned the machine off. This is why touch-sensitive keyboards never went mainstream. We humans prefer the certainty of pressing buttons...

Author: /time Magazine | Title: One Cool Cube | 8/28/2000 | See Source »

Secular Jews, for whom Jewishness is little more than a form of ethnicity, identity or perhaps just racial memory, have long been accepted in the American mainstream. Why, Jerry Seinfeld--the quintessential nominal Jew who quite cheerfully acknowledges his Jewishness but finds it so devoid of meaning that it plays no role whatsoever in his life--became the most popular figure in American popular culture. The embrace of Jews is so thorough that Irving Kristol once noted wryly regarding the alarming rates of Jewish assimilation, "The problem is that they don't want to persecute us, they want to marry...

Author: /time Magazine | Title: Democratic Convention: Demystifying Judaism | 8/21/2000 | See Source »

This embrace of the secularized Jew has not, however, extended to the Orthodox. Orthodox Jews tend still to be seen by the mainstream as eccentric, even alien. Ironically, this cultural allergy is particularly acute among nominal Jews like Woody Allen, in whose films the Orthodox Jew is invariably a bearded, black-hatted buffoon...

Author: /time Magazine | Title: Democratic Convention: Demystifying Judaism | 8/21/2000 | See Source »

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