Word: mainstreaming
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Dates: during 2000-2009
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Jorgensen is not alone. Practically since the Pill was introduced in 1960, women have used it to manipulate the timing of their periods--something the contraceptive was not designed to do. But what has been an off-label practice may soon become mainstream. Researchers at Eastern Virginia Medical School in Norfolk are testing a new contraceptive formula, called Seasonale, which can reduce the number of periods a woman experiences to as few as four a year...
...brief online movies require hefty broadband connections such as a cable modem or a DSL. Most of us are still chugging along on 56-K modems, and would rather watch TV than wait half an hour for a jerky postage stamp-size short to load. So until broadband goes mainstream, online entertainment networks have the near impossible task of building a brand in a near vacuum while burning as little cash as possible. "It's like Survivor," says Kevin Wendle, co-founder and CEO of independent-filmmaker site iFilm.com "It's tough being able to hang in there...
...long as it requires people to abandon hope of full recovery, hospice is unlikely to become a mainstream phenomenon. Most people want to fight, hang on, hope for a miracle. Recently, Cummins, the jazz producer, heard that he could qualify for a clinical trial. He knew the trial carried only a remote possibility of a cure, but he didn't want to give up. Even so, when he and Nancy totaled the cost of his pain medications--$2,250 a month--they were presented with a cruel choice: opt for hospice to save money, or go for the trial...
...collaborative power of the Web. Malda and the other editors don't write the site's stories. Instead it is Slashdot's readers who send in the news. In effect, Malda has an army of reporters working for him, and as a result, Slashdot often scoops the mainstream media. Case in point: when Netscape decided to give away the source code of its browser, one of the biggest tech stories of 1998, Slashdot was first on the scene...
...When was the last time "nice" was the dominant trend in pop culture? Maybe when I was a kid, in the '50s. Back then, the mainstream was bland, solemn, reassuring, and I was a part of it. I thought that "Father Knows Best" was a documentary - that its ethos of domestic civility was the overwhelming norm. But I was also exposed to, and invigorated by, lots of what would now be called "transgressive art" - popular works that exceeded or demolished the official standards of probity. I attended horror movies, read vivid comic books, gorged on a diet of rock...