Word: macfadden
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...circulation director of Look, able Vice President S. O. (for Samuel Oliver) Shapiro, 51, is a power. Onetime circulation boss of Macfadden Publications, Shapiro bubbles with ideas about how to sell Look and how to edit it. Last year, after Dana Tasker resigned as executive editor of TIME and became editorial director of Look (TIME, Jan. 26), President & Editor Gardner ("Mike") Cowles told Look's staff that Tasker would "be the top editorial executive of the company." Tasker believes that the editorial department should be completely independent and not a satellite of the circulation department. But "Shap" Shapiro...
...time when painters preferred dead ones. Florence's great master Antonio Pollaiuolo (1429-98) carefully studied a corpse with its skin peeled away for his Battle of the Nudes, Pollaiuolo had just discovered muscles. As a result, his Nudes bulged with biceps like characters from one of Bernarr Macfadden's "beefcake" magazines. Pollaiuolo was the first artist to make a first-hand study of what lay under the skin, and he touched off an artistic revolution. How far that revolution carried was shown last week by Manhattan's Metropolitan Museum of Art in an exhibit...
Dumbbells and Carrot Strips, by Mary Macfadden and Emile Gauvreau. Rollicking memoirs of 17 years with Bernarr Macfadden, by an ex-wife (TIME, April...
Kathy, he said, began the day at Miami's Macfadden-Deauville Pool trying to do a difficult dive-a back one-and-a-half layout-off a 33-ft. board. She failed, hit "perfectly flat on her belly" and complained that her back hurt. Then he took her to the Treasure Isle Pool, where the children did conditioning work five days a week. Lifeguard Dick Kohler reported that she had "bruises all over her" and "wasn't feeling well." Russ fed her a can of baby soup. She vomited. Then Russ told her to go into the water...
Dumbbells and Carrot Strips, by Mary Macfadden and Emile Gauvreau. Rollicking memoirs of 17 years with Bernarr Macfadden, by an ex-wife (TIME, April...