Word: macfadden
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Dates: during 1980-1989
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...Bernarr ("Body Beautiful") Macfadden, still full of beans at 77, hired Manhattan's Carnegie Hall to get a few things off his manly chest. Before a healthy audience of some 2,000, he flailed clerical prudery, and plumped for the healthy life and for good clean sex ("The sexes were never made to be separated"). The white-maned publisher, clad in suit and shoes to match, did push-ups and headstands (calculated to prolong life from ten to 25 years), warned women: "Beauty must be associated with a good digestion...
...unwanted child of the New York Times Co., Us magazine, finally found a foster home last week. The Macfadden Group, publisher of True Confessions, Secrets and Cheri ("The All True Sex News Magazine"), acquired the fortnightly personality magazine after Tunes executives had spent months trying to peddle it-to CBS and the National Enquirer, among others. Macfadden will assume Us's existing subscription liabilities, estimated at about $4 million. It will also pay the Tunes Co. more than $5 million out of the magazine's future profits, if there are any; the Times Co. sank $10 million into...