Word: lorillard
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Dates: during 1920-1929
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...between manufacturers, begun in April, 1928 when the R. J. Reynolds Tobacco Co. reduced the price of Camels from the long established rate of $6.40 a 1,000 to $6. Quick to follow were Liggett & Myers with Chesterfields and Piedmonts, and the American Tobacco Co. with Lucky Strikes. The Lorillard To bacco Co., faced with the heavy expense of introducing Old Golds met the reduction only partially, cutting its price to $6.10. During the intervening months the costs of the feud were heavy and many a rumor spread that an agreement for its termination had been reached. Last week from...
Robert Law, George M. Pynchon Jr. and Elliot S. Phillips have worked up the Westchester Club. Charles Townsend Ludington is busy at Philadelphia; Major Lorillard Spencer, Count Alfonso Villa and William H. Vanderbilt at Newport; George Hann at Pittsburgh; David S. Ingalls at Cleveland; Robert R. McCormick, Joseph Medill Patterson, Philip Wrigley, John J. Mitchell at Chicago; William G. McAdoo Jr., Tod Ford Jr., Aldrich M. Peck at Los Angeles; William G. Parrott, Peter B. Kyne, Julliard McDonald, Thomas B. Eastland, Alexander Young, Edward H. Clark at San Francisco...
Upon the claims of cigaret makers that smokers know their favorite brands by taste, research from Reed Institute at Portland, Oregon, last week, cast doubt. P. Lorillard Tobacco Co. (Old Gold) in particular has been illustrating its extensive advertisements with photographs of famed persons choosing Old Golds while blindfolded from among other brands. Reed Institute laboratory tests by one Louis Goodman, graduate student, however, show that only once in nine times on the average does one recognize his favorite cigaret whether he is blindfolded...
...Lorillard Co. ("Not a cough . . . .") -$2,490,786. Previous year...
...this crowded march to sell cigarets Lorillard's have been successful with "Old Gold." The first of last July they were selling 2,000,000 a day. Last week they were selling 20,000,000 a day. But success has been costly. Lorillard's net income in 1925 was $5,641,431. Last year it was $4,117,197. This year it will probably be less. Advertising costs, although a trivial fraction of a cent for each cigaret sold, is altogether enormous. But continued success in selling "Old Gold" will far more than pay for advertising appropriations. Meanwhile...