Word: logo
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...tickling him to make him smile. He frets over whether to have a nose job. His hands always seem to be in motion, partly because he is always moving his sleeves to hide them. That restlessness also colors his imagination, which can be entrepreneurial, as in his double-F logo for the Fendis that appears, like a ranch brand, on all their leather goods; elegant, as in his sumptuous evening wear; or easy, as in some of the simple, savvy suits he did for this fall's Karl Lagerfeld line. He grabs ideas everywhere. He designed a Fendi ermine...
...city, not a regional outpost, and here was its big chance. The city promised the citizens that no public money would be spent on the convention costs would be met through private sources, meaning wealthy Texas REpublicans, oil companies, a local newspaper, and others. Throughout the downtown area, a logo welcoming the Republicans to Dallas (an elephant inside a large "D" for Dallas) was displayed on all storefront windows and flags with the logo flapped next to American flags from streetlight. Cab drivers were brought together at a big meeting and told that if they presented Dallas in a good...
...should be a Wimbledon sponsor. To illustrate the importance of research and learning from mistakes, McCormack writes of an episode in which he tried to sell John De Lorean, then head of General Motors' Pontiac division, on a new promotional campaign tied to the company's Indianhead logo. De Lorean's bemused response...
That new image is a result of the vitality that is reinvigorating one of America's most famous companies after a period of drift and uncertainty. Last month Sears changed its logo to something resembling slanted racing stripes, only the second redesign in its history and the first in 21 years. In addition to the Tiegs cover, the "catalog of the future," as Sears now calls it, contains twelve pages of Tiegs in color and, in one 24-page section, appeals to the upwardly mobile young woman of the '80s with sexy models sporting slightly punk hairdos...
...been a sales plunge in their basic jeans model. But as much money as they pulled down for a few seasons, designer jeans were always a joke, just a fussy vamp-usually snug around the butt and thighs-on a basic, utilitarian garment. The only different thing was the logo...