Word: logo
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...purpose and pure kitsch. True, the Commission on the Bicentennial of the U.S. Constitution, headed by former Chief Justice Warren Burger, has rejected some of the more outrageous proposals. As a result, there will be no bicentennial brownie or constitutional hot dog. The commission has nevertheless designed a circular logo -- enclosing an American flag, an eagle and a scroll with the words "We the People" -- to be emblazoned on golf shirts, caps, scarves and sweatshirts...
...hinted at vastly oversized Mayan temples; the contrast between glittering surface and deep wells and slots of shadow suggested exuberance and secrecy conjoined, the "metropolitan style" of Big Business. Instead of quoting Gothic or Renaissance detail as an indirect sign of quality, the whole tower changed into a business logo, architecture as advertisement -- the archexample being William Van Alen's Chrysler Building, 1928-31, with friezes of hubcaps and wheels, gargantuan winged chrome radiator ornaments and stainless-steel finial...
...years Britain's Barclays Bank has been a pillar of South Africa's financial community. And for the nearly 2 million South Africans of British descent, the bank's eagle logo has been a symbol of their country's few remaining links to the land of their ancestors...
...Memorabilia. This is the year to put Harvardiana under the tree. The Harvard Shop sells pure silk ties bearing the 350th logo for $25 and corduroy baseball caps...
Casper the Friendly Ghost is an amiable, almost cherubic-looking cartoon character. But his creator, Harvey Publications, felt downright hostile when the company's executives saw the logo for Columbia Pictures' 1984 blockbuster movie Ghostbusters. The logo featured a cartoon ghost behind the symbol for prohibition, a red circle with a bar across its center. Two years ago, Harvey filed a $50 million lawsuit claiming copyright and trademark infringement. The company claimed that the logo copied a Harvey cartoon character named Fatso, one of a trio of ghosts that taunt Casper...