Word: listenerers
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> A well-known program of swing music, whose announcements are parodies of pompous program notes, was found to have definite schizophrenic tendencies. It had two distinct types of listener, each enjoying about half the program. One group listened in for swing, missed the point of the pseudoclassic commentary. The other...
> Many a listener likes or dislikes programs or passages for reasons all his own. In one program a man strongly approved a scene about President Roosevelt's fight against infantile paralysis because it described the fog at Campobello and he was interested in the weather. A woman liked a...
Last week a first statistical check, by C. E. Hooper, Inc., on the network rivalry divulged: Mutual's Ryder had raced in with a listener rating of 4.8 against the Ranger's tally of 3.3. With this small triumph on record, Mutual announced that, beginning next September, it...
>Ratings of plays on the air are rising steadily, with no sign of listener surfeit.
Each question counts five, ten or 15 points, and a score of 90 or better rates a listener as an "associate genius," 75 as an "assistant genius." CBS credits this genial program to President William S. Paley, who has doubtless observed that too many radio shows require only half an...