Word: listenerers
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"I agree, and insist, that radio must have just as much freedom of speech as . . . newspapers. But radio and printed advertising are two different things. The eye of the reader can reject an advertisement with a split-second glance. . . . The listener has no such easy choice.
Chains of Songs. As a result of this downpour, many a casual music-listener v.ill probably come to share Gershwin's own opinion that he was America's greatest musical genius. Even the critics agree that Gershwin was unexcelled as a songwriter. His ambitious orchestral scores-Concerto in...
Of his propaganda shows, Quinn says, "We have better audience reaction, we get more fan mail, our Crossley [listener rating] goes up." His explanation: listeners are already interested in the subjects. To test the program's pull, Fibber & Co. were given exclusive rights to one OWI plug, an appeal...
The roseate daydream, radio's indispensable stock in trade, actually materialized last week. In a new program called Queen for Today (Mutual, 2:30 p.m., E.W.T., Mon.-Fri.), one radio listener got 24 hours of wish fulfillment.
When Molotov addressed the conference, not one listener in a hundred understood his emphatic Russian. But they satin taut quiet, waited anxiously for weary Mr. Pavlov's translation. It told them much.