Word: listenerers
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Corwin emphasized the necessity for great appeal to the audience. "A radio audience is the frankest in the world. Once you get people in a play house, they usually sit through the show, no matter how boring it is. But a radio listener will turn you off by flicking a...
Anyone who enters Felix's to be shoeshined in one of the six thrones lining the wall stands a good chance of being attended to by the boss himself. The boss differs little from his three employees, all of whom are Mediterranean in appearance and deportment. He can be identified...
Mr. Charles A. Siepmann, former Director of Program Planning for the British Broadcasting Corporation, will give a lecture entitled "Ourselves As Others See Us. Radio's View of its Audience: What Listener Research Discloses," at 8 o'clock Wednesday evening in Harvard 1.
This is the second of a series of Wednesday evening lectures by Siepmann on the general topic, "The Challenge and Monaco of Radio." The topic on October 23 will be "What Listener Research Discloses," and on October 30, "Systems of Radio Organization."
From the time he composed God Bless America, Berlin was determined not to make money on the song. To Kate Smith, for her exclusive use on the radio, he gave his number gratis. When his music publishing house brought out the song, he paid himself the unheard of royalty of...