Word: listenerers
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To further listener social life, the Network gave eager males a chance to try sales technique on three Cliffedwellers, who picked their prospective dates, over the radio, on the basis of a smooth, steady line. On-the-spot broadcasts of the Dartmouth football games and various University forums let students...
Under the direction of Network president Harold P. Field '46, WHCN also organized a person-to-person listener poll to find out the fancies and pet hates of radio audiences.
To the average English-speaking listener, the announcement sounded like just one more of New York's many foreign-language broadcasts. But to jazz cultists, the strange words signaled the best jazz-music program on the air: a thorough course in jazz literature from Bunk Johnson to Dizzy Gillespie...
Sick & tired of conventional radio, some 125 Washingtonians* put up $100,000 for a "station for intelligent listeners," hired FCC analyst Edward Brecher (who helped put together the FCC's famed "Blue Book") to run the show. Last week station WQQW began broadcasting according to its owners' lights...
Would advertisers help foot the bills? Said Manager Brecher: "If we get the listenership we expect, they'll be glad to," And the audience was even greater than expectations: within two days, WQQW had some 350 letters, 150 postcards, countless phone calls. The most enthusiastic listener: a dentist. The...