Word: kerrye
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And Kerry's absence was telling. At his Boston campaign headquarters, phones rang endlessly and messages were lost or forgotten. While Rappaport splashed full-page ads onto the Boston Globe and payed for high-tech TV advertising, Kerry's campaign machine seemed to be stalled.
With his opponent safely out of town, Rappaport latched onto a strategy strikingly similar to the one John R. Silber had just employed to grab the Democratic nomination for governor. Instead of sparring with Kerry on the battelfield of national issues, he would equate his opponent with "tax and spend...
He started early. On the night of the primary,Rappaport called Kerry "Mike Dukakis's ambassadorto Washington."
"Kerry and Dukakis were elected as a team...They think like a team.. They are philosophicalSiamese twins," he said.
Topping it all off was Rappaport's now-infamous"metamorphosis" commercial, in which an especiallyunattractive close-up of Kerry transmogrifies intothe face of the despised Dukakis.