Word: kerrye
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Make your opponent's money a liability. Sen. John Kerry (D-Mass.) told his supporters in his victory speech, "Today in Massachusetts we have proved that money can't buy you a U.S. Senate seat." In his campaign against millionaire real-estate developer Jim Rappaport, Kerry applied the corollary to...
In questioning Rappaport's finances, the Kerry campaign put Rappaport on the defensive. The focus of the campaign switched from Kerry's association with Dukakis and the "tax-and-spend" liberal crowd (best exemplified by Rappaport's "Metamorphosis" ad) to Rappaport's financial dealings. Rappaport was forced to counter with...
Kerry's campaign wasn't exactly poverty-stricken, but Rappaport spent $4.2 million of his own money in the campaign. By associating Rappaport with moneyed interests, Kerry made Rappaport's money a liability where it should have been an advantage.
An Informal Phone Poll--Two days before the election a reporter contacting directory assistance for Senator John F. Kerry's phone number had an unusual reaction from the operator.
The operator went on to say that she thought Kerry was too liberal to win but the governor's race was too close to call. "I hope it's not Silber though," she added.