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...Adorable Julia is a smooth and zesty little romantic comedy built on what seem like blueprints for a flop. To make a film of Somerset Maugham's 1937 novel Theatre was to risk anachronism, and to make it in French ought to have guaranteed disaster. What could be done to enhance the hackneyed backstage tale of a London actress who gambles her good name and marriage in an affair with a Casanova not much older than her teen...

Author: /time Magazine | Title: Cinema: A Woman of Parts | 4/24/1964 | See Source »

...educational TV in 13 cities, including Boston, New York, Washington and San Francisco, Julia Child, 51, is re-educating the misguided masses who think that French cooking is all ruffles and truffles and dazzling confectionary architecture beyond the tactile comprehension of the ordinary citizen who buys her staples at the A. & P. Her message is that French cooking, by and large, is merely the best, simplest, and most satisfying way ever devised in the Western world to handle basic food materials...

Author: /time Magazine | Title: Television: How to Sell Broccoli | 3/20/1964 | See Source »

Prunes & Poisson. Julia Child learned her own lesson relatively late in life. Born in California, she went to Smith and did not know a choucroute garnie from a pate en croute until she began living in Paris in 1948, where her husband was attached to the U.S. Embassy. Having no children and little to do, Mrs. Child began to study the cuisine of France under a chef who once worked with Auguste Escoffier. Soon she had established her own cooking school-Ecole des Trois Gourmandes-with two French women as partners, who still run it. After twelve years of preparation...

Author: /time Magazine | Title: Television: How to Sell Broccoli | 3/20/1964 | See Source »

...amateur cooks, having Julia Child on TV is as rewarding as it would be, say, to amateur painters to have Andrew Wyeth giving a weekly drill in sketching. She delivers her points with a kind of muddleheaded nonchalance that invites others to feel that if she can do it, anybody can. As she putters over items like roast goose with a stuffing of pate-filled prunes or a simple mousseline de poisson a la marechale, she mutters archaically about the "icebox," refers to the ventral area of the bird as its "chest," advises using "a few good whaps of pepper...

Author: /time Magazine | Title: Television: How to Sell Broccoli | 3/20/1964 | See Source »

...provokes a rating more accurate than Nielsen ever measured: after a Julia Child program, there is always a run on local stores. If broccoli is her subject, broccoli is immediately sold out for 200 miles around...

Author: /time Magazine | Title: Television: How to Sell Broccoli | 3/20/1964 | See Source »

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