Word: inhibitors
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Dates: during 1950-1959
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...additives now in use have been fully tested. Best guess: about 150 are tried and true, will cause no problem, e.g., old familiars such as sodium benzoate (preservative in foods and many soft drinks), and other items less recognizable but long widely used-calcium or sodium propionate (mold inhibitor in bread) and butylated hydroxy anisole (antioxidant to keep fats from going rancid). Another 150 are expected to pass the tests, but 100 or more are in a medical no-man's land...
Grass Cutter. Well ahead of spring's burgeoning, the United States Rubber Co. announced that "Kem-Kut," its new chemical growth inhibitor (maleic hydrazide) can slow down a fast growing lawn for a whole season. Mixed with water and sprayed on the most aggressive turf, Kem-Kut slows cell division. The grass stays green but grows no more than it does through a normal winter. Largescale application of Kem-Kut requires a power sprayer that few amateur lawn-tenders are likely to own. But, with only a hand spray, a man can slow up the grass around flower beds...
...told that Bums (bottles so disreputable that they must be discarded), Crocks (bottles chipped on the bottom) and Scuffles (bottles chipped around the trademark) are a hazard to the business and that there are ways of avoiding that hazard through careful tests, proper storage, the use of scuffing inhibitor compounds, etc. Meanwhile, the bottler's advertising department (whose expenses the Coke company shares on a decreasing scale for the first five years) was also getting instruction. Advertising must never be "competitive, offensive, tricky, brash." To be on the safe side, Coke's division headquarters in Rio de Janeiro...