Word: huckjam
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Legendary skateboard champ Tony Hawk helped turn a California street sport into a global phenomenon. Now 36, Hawk is also a successful businessman, having built an action-sports empire that encompasses best-selling video games, DVDS, equipment, apparel and an arena tour called Boom Boom HuckJam. Hawk spoke with TIME's Jeffrey Ressner from the Cayman Islands, where he performed at the opening of Black Pearl, the world's largest concrete skate park...
YOUR BOOM BOOM HUCKJAM ARENA TOUR STARTS IN JUNE. IS IT NASCAR FOR TWEENS? I'd liken it less to NASCAR or a Monster Truck show and more to Cirque du Soleil. It has a lot of choreography, and it's visually exciting--it's showcasing our sport as entertainment, not competition. And it's not just for the younger generation--it's one of the few events that dads and sons can equally enjoy...