Word: hoopers
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...Hooper rating: Cass Daley 18.3, nosing out Joan Davis...
...Hooper count on the President's plea for a Congressional hotfoot was 37,500,000 listeners. But a survey by TIME correspondents in 40 cities and towns showed that a surprising proportion had not listened to the end, that few had any intention of writing to their Congressman...
...DEVIL IN THE BUSH - Matthew Head - Simon & Schuster ($2). On Hooper Taliaferro's military mission into the Congo he stumbles across a marvelously carved ceremonial knife, two beautiful women and an evil old man. Un fortunately, this fine, assorted bag of jungle specimens includes one moth-eaten item: a thin, conventional plot of seduction and murder that has been used inumpteen whodunits with less glamorous settings. Verdict: fair...
...wish to correct an error in fact in your article about Norman Corwin [TIME, Aug. 27]. It states that in his recently concluded summer sustaining series "Corwin's Hooper rating dropped to the lowest of all bigtime evening shows." Actually the series built steadily to a 6.2 Hooper rating as of the period Aug. 1-7 (the last report currently available). Instead of a drop, this represents an audience increase of 106% in six weeks. The average Hooper rating for all evening programs on all networks in this latest period was 5.7; Corwin's was therefore 9% higher...
...There are "ratings" galore in the radio business. TIME'S Radio editor and researcher, who should have known better, used the wrong set of Hooper ratings...