Word: gimmicks
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...Harper's complexities are kid's stuff. But while nothing is left unclear, the first 90 minutes throw out so many loose threads that the remaining 30 can only provide a solution as complex and confusing as the mystery. Partly this is by intention; Harper ends on an effective gimmick which justifies and explains its earlier intricacies...
...foggiest of reasons, both Fantomas and the hot-shot Parisian journalist who seeks to undo him are played by Jean Marais. He has neither Batman's flair nor James Bond's cool, though he can easily look squarer than Superman. Passionate self-parody is Marais's gimmick, and he earns a snicker whenever he detours into the arms of that demoiselle-in-distress, Mylène Demongeot, at one point with such fervency that he seems about to fling himself out of a rising helicopter...
Diversified Attack. There was little doubt about who had won that exchange. Heath has seized on other issues only to see them fade either because of voter indifference or because of Wilson's refusal to take the bait by arguing back. As a folksy gimmick, Heath reduced his attack on Wilson's economic policies to an arithmetic formula: 9-5-1. The nine stands for Britain's soaring 9% wage increases in the past year despite Labor's pledge to hold down wages. The five stands for the 5% hike in prices in spite of Wilson...
When Paris Designer Hubert de Givenchy outfitted his models with wigs in 1958, he thought of them merely as gimmicks. To American women the gimmick rapidly became a fact of life. According to some estimates, they now spend as much as $100 million a year on hairpieces, and their passion for perukes gave a lift to the wigmaking industry of Italy. Now Italy's wigmakers have run afoul of the Cold War, and they are tearing their hair...
...exploration vehicle is the Faust theme, which is a pretty striking and typically offbeat Mersey gimmick. Fist (Faust) makes a deal with Chum (Me-phisto), who offers Fist the chance to experience "breakthroughs." All he wants in return is a 26-week option, subject to renewal, on Fist's inmost primeval soul. Oddly enough, when he first steps into the world as the Devil's man, Fist doesn't change much. He starts cutting classes carefreely, naturally. But it is some time before he even gets around to going to a motel with a pretty young high...