Word: gimmicks
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Though accompanied by a string quartet, harpsichord, organ and woodwinds, Berberian wisely resists the temptation to patronize the Beatle music or gimmick it up. There may be comic incongruity in her highfalutin version of Yellow Submarine, and Paul McCartney, surprisingly enough, sings Eleanor Rigby a great deal more movingly than Cathy does. Yet in such waifish songs as Michelle, Here There and Everywhere and Yesterday, her tasteful, straightforward singing warmly underlines John Lennon's lyrics and McCartney's inventive melodies...
...really didn't matter, Paul J. Zofnass '69, assistant publicity director of the Pudding said last night. "It's essentially a publicity gimmick and we're all sold out anyway...
...only one year ago that Scott Paper Co. introduced disposable duds as a promotion gimmick with a sleeveless shift selling for $1. It was so shapeless that it recalled a paper bag; scoffers put it down as just a paper gag. But for a country already accustomed to throw-away cups, plates, napkins and diapers, paper clothing seemed only a logical next step. Scott sold 500,000 dresses in eight months, and the strong response had other manufacturers and designers joining the paper chase...
...Election Gimmick...
...students delayed mailing the letter--first because of the President's Asian trip, then the elections, and the President's subsequent illness. ("We didn't want it to look like an election gimmick," says Miss Erdmann...