Word: gimmicks
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...their henchmen are preparing to take another giant step in the plan to make the American citizen subservient to a regime. The "war on poverty" is obviously a vote-influencing scheme, another duplication of effort, another billion dollars for scattershot, another bureau to enlarge the federal payroll, another gimmick by a glib and slick-tongued politician. The chief cause of poverty is inflation, and after nearly three decades of "spending to create prosperity," inflationary policies are still predominant...
...program in a new Office of Economic Opportunity, as "my personal Chief of Staff." And Shriver, already waging the war, although he still heads the Peace Corps, sounded equally militant in an address to the National Farmers Union in St. Paul. "This new program is not an election-year gimmick," he said. "For the first time in man's history we do have the power to eliminate poverty from an entire continental nation...
...mistress Alex. Weekends, he travels down to Oxfordshire to be sedately worshiped by his handsome blonde wife Sybil. When not playing house with his unsuspecting ladies, Owen lives dangerously in the business world. A topflight accountant specializing in bank foreclosures, he has devised an unethical but within-the-law gimmick that adds pounds and pounds to his income...
Cage's mechanical maestro had a diamond-shaped head perched on a 6-ft. pedestal, with a single arm rigged to make one complete revolution in eight minutes, the duration of the piece. It was the crowning gimmick of what had once seemed like an intriguing idea: a Philharmonic avant-garde festival...
...change and diversity that aimed at the auto buyers' varying tastes and pocketbooks and their desire for change. He broadened G.M.'s line by creating the medium-priced Pontiac and by extending Chevrolet further into the low-priced field. He then inaugurated the most unbeatable auto-selling gimmick of them all: the annual model changeover. It quickly became a key factor in spurring the growth of the market...