Word: gimmick
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Dates: during 1970-1970
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...prick the eyes of an international public in the mid-'60s, a horde of fabric designers and window dressers moved in. Riley, along with other painters like Vasarely and Soto, became synonymous with Op art; and Op itself became, in the hands of its exploiters, a chic gimmick that could market anything from underwear to wallpaper. By the summer of 1965, it seemed that every boutique in the West had its own coarse versions of Bridget Riley's optical dazzle...
Four-In-One (NBC) is really four different six-week series. The first, subtitled "McCloud," features old Gunsmoke Deputy Dennis Weaver. The gimmick is that McCloud is a New Mexico marshal assigned temporarily to take lessons from the New York City police. Naturally he turns the tables, proving himself Manhattan's fastest gun, lowest tipper, and the lucky stud who stashes his boots under the sofa of the police commissioner's worldly cousin. It is all hokum, of course, but more entertaining than most of the competition...
...mechanics and mystique of baseball. To say merely that the books are about sports, however, is to tell the plot without describing its climax. They are really about people-and the fantasies, triumphs and humiliations of George Plimpton. ∙ The Plimpton method began simply enough as a journalistic gimmick, a conscious attempt to release the Walter Mitty in one man and, perhaps, in every man. If an amateur athlete could take the place of a professional and then write about it, he reasoned, every fan in the country would identify with him and want to read his story. A good...
...ever won, the mystery of craft would vanish altogether. Still he must try. "I know that when I do these things," he says, "I hope desperately that I'll succeed at them." In fact, the Plimpton method is somewhat more than a reporter's gimmick. The product of Phillips Exeter Academy, Harvard and Cambridge, not to mention three centuries of New England ancestors, he always felt deprived of at least one thing. "I was never able to consider seriously doing what I could do quite well, which was to throw a ball," Plimpton says, somewhat wistfully...
...duffer who, despite the trick club, still managed to send off his shots with a spin, Pedrick dreamed up another gimmick: a golf ball with "wings." The wings, actually six tiny metal flaps, would be held tightly against the ball's outer surface by magnets implanted beneath them. But if the ball began spinning, the flaps would be flipped out by centrifugal force and act as an air brake, retarding the spin...