Word: gimmick
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Dates: during 1990-1999
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...plethora of guests populated the act. Using two of Harvard's best violinists, Joe Lin '00 and Christina Castelli '00, as well as Kate Bennett '00 on cello, to create the swelling strings in the background on "Anastasia" was a bit overblown, but it certainly was a good gimmick...
...will immerse ourselves in any gimmick diet that promises weight loss while defying the laws of physics. Our body weight is the simple net sum of calories (from whatever source) ingested and expended. When we consume more than we burn, we get fat; when we burn more than we consume, we lose weight. If Dr. Atkins eats 6,000 calories of bacon cheeseburgers a day, he will soon become the blubber ball that so many Americans are. THOMAS M. GINN, M.D. Salisbury...
...enjoyable. The performance itself had its highs and lows. The setlist consisted of a solid mix of old and new tunes, and the crowd sang along with just about everything. "Great Escape"was full of the usual energy, and Bryan's fleet drumwork was more innovative than usual. The gimmick of a hyperactive, high-speed, truncated version of a song had failed miserably in my first show, in 1998, and it was a dud here on "Perfect." "All the Way Up to Heaven," with its Casio rhythm track and pre-recorded whistles, is a song that does not translate well...
...Still, it must be said, John Horatio Malkovich quickly becomes the heart of the film. We see the world through his eyes, and feel a little bit of the charge the characters get from experiencing real life in Malkovich's brain. The camera-eye gimmick goes on just long enough that we don't think that we'll really get to see John Malkovich himself, until all of a sudden he enters as another insane player in this mad roundelay. He all but overwhelms the movie with the question mark of his celebrity and the eerie charisma...
Such stories--and such hazel-eyed looks--are a publicist's dream, especially at a time when classical-record sales are chronically depressed and many labels are willing to resort to any gimmick, however fatuous, in order to score crossover hits. But Kotova is more than just another megapretty face; she is also a musician of high seriousness and real talent...