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Supportkids promises to hunt down deadbeats and devote personal attention to custodial parents. Many customers are appreciative. Nancy Fox, 46, lost patience with the child-support office in Ann Arbor, Mich., after a decade of trying to squeeze payments out of her ex-husband. Months after hiring Supportkids in 1999, she gladly received a lump-sum payment of $7,590--after Supportkids took its 34% commission. When the state agency suggested that she might be better off canceling her contract with Supportkids, she recalls asking, "What are you, crazy? Then who's going to collect the money...

Author: /time Magazine | Title: Deadbeat Profiteers | 9/2/2002 | See Source »

...demanding greater accountability," as Steve Moynihan, managing director of ArnoldMPG, puts it. "Advertising is only one part of the communications mix and not the whole arsenal," says Seth Matlins, who runs marketing for Hollywood talent agency Creative Artists Agency, which helped land Coke a high-profile role on Fox Broadcasting's summer talent-contest hit, American Idol. (Notice that instead of the standard green room for guests waiting backstage, there's the Coca-Cola Red Room with curvy red couches that look suspiciously like the Real Thing's logo...

Author: /time Magazine | Title: IT'S AN AD, AD, AD, AD World | 9/2/2002 | See Source »

...reason: the networks tried creativity last year and got burned. Critics touted Fox's form-breaking CIA serial 24 as last fall's runaway hit, and it was--among critics. The networks took other risks--Alias, Scrubs--but not a single new show became a breakout hit. So broadcast execs retrenched. In July, at an annual TV reporters' meeting in Pasadena, Calif., they said flatly that they're programming not for critics, who prize innovation and surprises, but for ordinary folks, who want to veg out after a stressful day with something familiar and comforting but slightly less harmful than...

Author: /time Magazine | Title: Television: Back In Business | 9/2/2002 | See Source »

...learn about diseases through the faces of those who are stricken. Famous faces garner the most attention, obviously. When we think of Alzheimer's, my father's face comes to mind. Or Iris Murdoch's. And now Heston's. When Parkinson's is mentioned, we picture Michael J. Fox or Muhammad...

Author: /time Magazine | Title: The Faces of Alzheimer's | 8/26/2002 | See Source »

...discovery about his father led to a lifelong fascination with secrets. "You feel like even really good people are showing a different public face than their private selves," he says. Sexual secrets are the brick and mortar of The Good Girl and Chuck & Buck, and in 2001 White created Fox's Pasadena, a twisted, sly and regrettably short-lived prime-time soap (set in his hometown) about the criminal, financial and bedroom secrets of a newspaper-mogul family...

Author: /time Magazine | Title: From Sneaky Kid to Comic Creep | 8/19/2002 | See Source »

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