Word: fm
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Some ten years ago, a young couple in Chicago sold their car, emptied their bank account, and took over a half-dead FM station that had $30,000 in debts and maybe six or seven pap-happy listeners. Changing its call letters to WFMT, they began to play interesting music and talk about things that a child of 3½ probably could not understand. It was risky and somewhat revolutionary, and Bernard and Rita Jacobs thought for a while that they were failing...
Breaking into a broadcast not long after the takeover, Rita Jacobs said, "We wonder if anybody's listening-we're going broke." People were listening, and their number was multiplying. By last week, WFMT had the largest audience of any FM station in the U.S., an average 800,000 weekly. But more significantly, it is successfully competing with AM. While FM is often thought of as something like a worthy charity or an obscure quarterly magazine, WFMT last year grossed $400,000-more than $80,000 of which was profit...
...runs a daily 10-11 a.m. program of literate talk with both itinerant and local celebrities, such as Tennessee Williams and Chicago Novelist Nelson Algren. "Its listeners," Minow goes on, "are loyal to the point of being fanatics." In recent months, licenses have been awarded to two new FM stations in the Chicago area-one in De Kalb, and the other in Skokie. Both were on frequencies so close to WFMT that they blocked out its signal locally. Aroused citizens have formed angry ranks in protest, setting up such a clamor that the FCC agreed to shift...
...Schubert died. After him, practically no composers were able to write decent "barococo" music, and the public had to settle for "nobodies like Berlioz and Brahms." Today, a segment of the public has also settled, quite happily, for De Koven. A self-appointed authority of magnificent self-assurance ("All FM has improved because of my blustering, bullying dogmatism"), he has built a radio following so loyal that it pays for a large slice of his air time out of its own pocket...
...transmitter, which is located in the basement of Moors Hall, was designed and assembled by the station's technical crew. Like the AM transmitter for Harvard dormitories and Houses, the Radcliffe unit sends signals along the electrical power lines. WHRB's FM broadcasting is done over the air from an antenna on top of Holyoke Center...