Word: fm
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...demographic studies are available now to show exactly who these discerning listeners might be and just how many of them there are but President Jim Hill '67 is at no loss to predict his listenership. WHRB, he says, he reaches the "academic underground of Boston," Largely on its FM frequency. It goes to college students, professors, and "other academic professional people with well-educated backgrounds." The station doesn't even try, or want to try, to infringe on the listenership of WBZ, or WMEX. Its FM advertising, for example, is almost entirely for publications such as The National Observer...
...story on radio's vitality [Feb. 18] fails to mention college radio. While most college operations are limited to the campus, many are expanding. My own station, the country's oldest college station, has turned dream into reality: we have expanded to a 20,000-watt stereo FM station to serve Southern New England with public affairs and music programs. College radio is on the move-I believe that many of tomorrow's radio executives are getting their start at college stations rather than in broadcasting schools...
...that radio does not supply to someone, somewhere. Foreign-language broadcasts blanket some urban areas with an endless variety of information and music. Detroit's WJLB, for example, runs programs in twelve foreign languages, including Arabic and Maltese. Hundreds of stations keep the turntables spinning on AM and FM, providing baroque and Beatle, Cliburn and country music. There are advice shows and talk shows, and, most notable of all, there is great emphasis on news coverage. And, unlike TV, radio is dirt-cheap...
...first-class hi-fi set, a man once had to have the patience of Job, the funds of Croesus and the genius of Edison. In order to find just the right amplifier (power unit), preamplifier (the one with all those knobs), turntable (where the records spin), tuner (hifi for FM radio) and speakers, he had to compare the wares of a large range of component part companies, shell out as much as $1,500, and spend as long as a week hooking all the parts together. The only alternative was a cheap portable phonograph that sounded as tinny with...
...sales immediately doubled, and other hi-fi companies began to follow suit. Shure, EMI-Scope, Fisher and others put out "solid-state" (transistorized) portables that looked like luggage when closed, sounded almost like full symphonies when open. Harman-Kardon added an AM-FM radio, managed to cram everything into one chassis to the tune of $399. KLH's latest model, the Twenty-Plus, converts both the two speakers and the tuner-amplifier-changer unit into small tables by placing them on pedestals, covering them with an assortment of fabrics...