Word: encyclopedias
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Dates: during 1960-1960
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...salesmen across the U.S., Grolier Inc., publisher of America's oldest encyclopedia, last week handed out an odd-looking new product to sell door to door. A green, windowed, sheet-metal box slightly larger than a typewriter and weighing 7½Ibs., the new product is a teaching machine. Grolier salesmen will sell it along with The Book of Knowledge and the Americana as a help to home learning, but the ultimate stakes are much higher. Grolier President Edward J. McCabe Jr. hopes it will be the first big step toward revolutionizing the $300 million-a-year textbook industry...
...Priced at $20, the Min-Max is by far the cheapest. After the first door-to-door push, Grolier will offer the machine to industry for technical job training, has 70 ex-school superintendents as salesmen to talk up its merits to school boards. For Grolier, second largest U.S. encyclopedia publisher (after Field Enterprises), the diversification into teaching machines is the next step in an expansion program that in the last decade has boosted sales from $20 million to an estimated $77 million this year...
Teaching Machines. Encyclopedia publishers have also benefited from the boom. The swing away from progressive educational theory and the return to the fundamentals of the three Rs is sending more children, at a younger age, home with homework. This plus overcrowded school libraries has handicapped the student without a standard reference shelf in his home. Sales of Grolier's encyclopedias (e.g., Book of Knowledge, Americana) have risen from $25 million in 1950 to an estimated $77 million this year...
...aproned activist with a penchant for keeping the neighborhood and community kettle whistling. With children on her mind and under her foot, she is breakfast getter ("You can't have ice cream for breakfast because I say you can't"); laundress, house cleaner, dishwasher, shopper, gardener, encyclopedia, arbitrator of children's disputes, policeman ("Tommy, didn't your mother ever tell you that it's not nice to go into people's houses and open their refrigerators...
Along the way, Welch and Partner Marti-Ibáñez formed Medical Encyclopedia Inc., with themselves and their wives as sole owners. They made a go of it, with a liberal assist from the U.S. Each year for five years, the Antibiotics Division helped sponsor a symposium on antibiotics. The technical reports presented, often by experts from Government lab oratories and great universities, were published in an Antibiotics Annual for the profit of Medical Encyclopedia Inc. That netted Welch an extra...