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Sake has been a staple of Japanese tables for some 15 centuries. But with sales sliding dramatically in recent years, brewers are hoping to find a new niche for this venerable drink: the bathroom shelf...

Author: /time Magazine | Title: Beauty and the Yeast | 4/4/2005 | See Source »

...This isn't the first time sake has been used as a beauty aid. Geishas once applied the drink to their faces before putting on makeup; and the nation's toji (head brewers) have long been renowned for their soft hands. "It doesn't sound so funny to us," says Keiko Takahashi, a Tokyo dermatologist. "We know that our ancestors were using it for hundreds of years." But nobody expected Japan's brewing firms to push sake's alternative use quite so vigorously. "We wanted to promote sake to people who didn't drink it," says Yasuko Okitsu of Fukumitsuya...

Author: /time Magazine | Title: Beauty and the Yeast | 4/4/2005 | See Source »

...clothing. In a catatonic state, I would enter a grocery store to buy the requisite comfort foods, starting with ice cream and moving to breads and pastries--just this one last time. My breathing would become rapid (as in sex) and shallow (as in fear). Before eating, I would drink milk, because if that went into me first, it would help bring up all the rest later. The eating itself was exciting and my heart would pound. But once the food had been devoured, I would be overcome with an urgent need to separate myself from it before it took...

Author: /time Magazine | Title: Book Excerpt: My Life So Far | 4/4/2005 | See Source »

...comfort with an internet connection in every seat Take a Hike Destinations to restore your sense of wonder Sake has been a staple of Japanese tables for some 15 centuries. But with sales sliding dramatically in recent years, brewers are hoping to find a new niche for this venerable drink: the bathroom shelf. As the world's second largest cosmetics market after the U.S., Japan is a huge consumer of skin-care products. Neither this fact - nor consumers' liking for beauty goods formulated with natural ingredients - has been lost on sake brewers, who are rushing to develop skin-care lines...

Author: /time Magazine | Title: Beauty and the Yeast | 4/3/2005 | See Source »

...megabash on the city's outskirts. The fun begins when, at the stroke of midnight, the fair's ceremonial gateway is lit up by thousands of lightbulbs. Lining about 15 streets are more than 1,000 casetas (brightly colored canvas tents), in which flamenco fanatics can dance, eat and drink the night away. Be sure to try pescaito (fried fish) and glasses of dry fino sherry, or the slightly lighter manzanilla. Some of the casetas have sound systems that never stop playing Sevillanas, the local music accompanied by a dance of the same name. Other casetas hire a cantaor (flamenco...

Author: /time Magazine | Title: If You're in ... Seville | 3/28/2005 | See Source »

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