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...when I heard the news," said Libby Lavine, a Michigan dissident who had launched a national letter-writing campaign. "Thank God they realized what a mistake they made." In Mountain View, Calif., Coke Activist Wilson threw a party in the sawdust-covered back room of a hamburger restaurant. The drink of the night? Old Coke, from Wilson's 20-case stash...

Author: /time Magazine | Title: Coca-Cola's Big Fizzle | 4/12/2005 | See Source »

Occasionally an outburst of public opposition does change the inexorable march of progress, and not just in the soft-drink business. Experts in the automobile industry decided a few years ago that people no longer wanted convertibles (which were dangerous, besides), so they stopped making them. They ignored charges that they were tampering with the American way of life, not to mention the birth rate, but they did not ignore the rising price of used convertibles. So they started making them again. There was a time, similarly, when wrinkle-free plastic fabrics were supposed to replace cotton shirts forever...

Author: /time Magazine | Title: Essay: New but Not Necessarily Improved | 4/12/2005 | See Source »

...much when they demanded that the company cancel its revised formula and return to the old one. But they had a point of sorts in asking why, if the company didn't want the old formula, it couldn't give it to someone who wanted to preserve the drink. Now that Coke has answered that, it will manufacture both formulas on its own, and the new and the old can lie down together at last like the lion and the lamb in a peaceable kingdom (disturbed only by the rumblings of merciless competition by other soft-drink companies...

Author: /time Magazine | Title: Essay: New but Not Necessarily Improved | 4/12/2005 | See Source »

...people were lying dead, half in, half out of the water. Coming to the Miyuki Bridge at last, he leaped down the steep stone steps, stumbling over others plummeting down. There was a logjam of bodies at the base of the steps. "I was so scared." He tried to drink the muddy water, but spit it out. He clambered up the riverbank...

Author: /time Magazine | Title: What the Boy Saw: A Fire In the Sky | 4/12/2005 | See Source »

...course the Bomb had a traumatic effect on the Japanese. I was in Hiroshima in the 1960s, speaking at a dinner of the country's leaders. The Japanese are excellent hosts. They drink pretty good, as we say. All through my speech there was clapping and laughing, and then I mentioned the bombing, something to the effect that it should never happen again--and the light went out of their eyes. All the smiles went. It was as if somebody had [he makes the gesture of cutting the air with a sword]. Like that. Hiroshima was simply too horrible...

Author: /time Magazine | Title: What the President Saw: A Nation Coming Into Its Own | 4/12/2005 | See Source »

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