Word: fukumitsuya
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...curry - the idea of exporting true Japanese craftsmanship is, indeed, revolutionary. That instinct is what led a 383-year-old Japanese brewery last year to begin offering up bottles of sake in what might be considered enemy territory. At the Wa-Bi Salon in Paris, customers can sample Fukumitsuya sake, including several varieties that will stand up well to the rich sauces of celebrity chef Dominique Bouchet, who owns the eatery. In the U.S., where imports of the rice-based spirit have doubled over the past five years, premium sakes now appear alongside wine on drinks menus at high...
...Keiko Takahashi, a Tokyo dermatologist. "We know that our ancestors were using it for hundreds of years." But nobody expected Japan's brewing firms to push sake's alternative use quite so vigorously. "We wanted to promote sake to people who didn't drink it," says Yasuko Okitsu of Fukumitsuya Sake Brewery (ff-style.com), which has at least three rice-based skin-care lines, with some products made with nonalcoholic sake. "Sake is good for the skin and health; it has a lot of benefits...
...Endorsement from top Japanese celebrities?like actress Mami Kumagai, who has been using Fukumitsuya's Amino Rice line?hasn't done any harm either. Some producers are now trying to boost skin-care goods to 50% of all sake sales, and hope that the current buzz is more than just a passing fad. If it isn't, they'll certainly have plenty of sake left over in which to drown their sorrows...
...Keiko Takahashi, a Tokyo dermatologist. "We know that our ancestors were using it for hundreds of years." But nobody expected Japan's brewing firms to push sake's alternative use quite so vigorously. "We wanted to promote sake to people who didn't drink it," says Yasuko Okitsu of Fukumitsuya Sake Brewery (ff-style.com), which has at least three rice-based skin-care lines, with some products made with nonalcoholic sake. "Sake is good for the skin and health; it has a lot of benefits." Endorsement from top Japanese celebrities - like actress Mami Kumagai, who has been using Fukumitsuya's Amino...
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