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Ostheim in der Rhoen is a quiet German town in northern Bavaria. Picture-book pretty, with narrow, winding streets, it doesn't seem like a place where anything - let alone anything hip - ever happens. But this bucolic hamlet is the birthplace of Bionade, an all-natural soft drink that's become a national sensation (it more than tripled sales last year), one that its creators now hope to export worldwide...

Author: /time Magazine | Title: A Brand-New Brew | 1/9/2007 | See Source »

Bionade's founders don't dream of global conquest for its own sake. They speak passionately about what they describe as the drink's deeper meaning. "Bionade is a totally idealistic product. Of course we want to make money, but honestly, this was an attempt to give people something better," says Bionade's ceo, Peter Kowalsky...

Author: /time Magazine | Title: A Brand-New Brew | 1/9/2007 | See Source »

Knowing he couldn't compete with the beer conglomerates, he began to tinker with an idea: invent a healthy soft drink using beer-brewing principles. Says Leipold, "One of the goals was to make a drink for children that didn't have any artificial additives and that followed the purity requirements traditionally used to make beer." That meant a product with natural ingredients only: malt, water, sugar, fruit essences. No corn syrup, nothing artificial. And he'd use the same fermentation process he used to make beer - the trick would be leaving out the alcohol...

Author: /time Magazine | Title: A Brand-New Brew | 1/9/2007 | See Source »

...would drink beer and talk about biological anthropology,” Kelly says, “She really tried to carve out a piece of time each week where she could try to be a professor...

Author: By Samuel P. Jacobs, CRIMSON STAFF WRITER | Title: Will These Cowboy Boots March West? | 1/8/2007 | See Source »

...perils of marijuana use, the real reason for the double-standard is cultural, not rational or scientific. Alcohol is a deeply ingrained part of our culture. It has been around for thousands of years. It is indispensable to both blue-collar pastimes and polite society. Many of us even drink wine in church, believing that we are actually consuming—through a magical process known as “transubstantiation”—the mystical body of Christ. Marijuana does not enjoy the same totemic status. Largely because of the legacy of the sixties, it is viewed...

Author: By David L. Golding | Title: High Achievers | 1/6/2007 | See Source »

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