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...PepsiCo, Kellogg, and Kraft created the Children's Food and Beverage Advertising Initiative last year to self-regulate the $10 billion worth of food and beverage messages they aim at young children each year. The initiative pledges to promote healthy lifestyles for youngsters by giving them healthier food and drink choices. It's a good start, says Robinson. "So far we have seen baby steps toward improving menus," he says, "but it remains to be seen whether these companies will follow through on their promises. If the fast-food industry were to start including more healthful foods in their menus...

Author: /time Magazine | Title: Hooked on McDonald's at Age 3 | 8/6/2007 | See Source »

After all, food and drink are the ampersands that unite so many of us: it's how Ben found Jerry, how Mike met Ike, why Baskin embraced Robbins...

Author: /time Magazine | Title: How Friends Make You Fat | 8/2/2007 | See Source »

Friends, food and drink are so ingrained as an unholy trinity that the ad slogan for the Rock Bottom Restaurant & Brewery chain is "Good Friends, Great Food, Great Beer"--all three of which, we now know, make you fat. Apparently in that order...

Author: /time Magazine | Title: How Friends Make You Fat | 8/2/2007 | See Source »

McDonald's Supersize soda just got a friendlier name. Hugo is the new name for the 42-oz. (1.25 L) soft drink, which has more than 400 calories. The move is somewhat of a U-turn for the chain, which saw sales quadruple over the past four years thanks to healthy options like salads and apple dippers. Now critics say McDonald's is returning to its weighty ways. It is advertising Hugo in several languages, and critics accuse it of targeting the low-cost cup to minorities, who are disproportionately overweight...

Author: /time Magazine | Title: Dashboard: Aug. 6, 2007 | 7/26/2007 | See Source »

Later in the week, I stroll through the sprawling lawn at the center of nearby Prospect Park. As I go to get a drink from a water fountain, I meet a young girl, perhaps three or four years old, who is holding a hollowed out version of Cinderella’s carriage with a pour spout. I watch her give it to her brother, who drinks from it in large silent gulps. She looks at me and says, “My Cinderella!”—a proud proclamation of her desire to share with...

Author: By Kyle L. K. Mcauley | Title: A City of Strangers | 7/26/2007 | See Source »

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