Word: doubleclicks
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Dates: during 2000-2000
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...help marveling at Merrill Lynch star Internet analyst Henry Blodget. Bullish through a five-month bloodletting, he decided last week to downgrade his opinion on 11 onetime highflyers, including Doubleclick, eBay and eToys. In the case of eToys, the stock had dropped 95%. Losing any more, I suppose, would be just too much to bear. So Blodget stepped up with his gutsy downgrade while investors everywhere, in spirit, collectively asked, Who needs analysts anyway...
...advertising firms like DoubleClick (TIME.com's ad agency, incidentally) gave a little to the feds and got exactly what they wanted, which is the government out their hair. As for the rest of us, privacy will have to come at the price of vigorous vigilance...
...think this agreement is terrific," said Josh Isay, spokesman for DoubleClick, the largest Internet advertising network and a major force in the Network Advertising Initiative, which penned the agreement. In other words, whew. Because without some consumer information these firms can dangle in front of companies, the economy of the Internet pretty much grinds to a halt - and the DoubleClicks are the first...
...plan unleashed a fire storm: six lawsuits; separate investigations by the FTC and the states of New York and Michigan; and a mess of bad press. But it wasn't until the company's stock plunged and two key business partners--Altavista and Kozmo--broke ranks that DoubleClick finally backed down. "I made a mistake," said CEO Kevin O'Connor, whose $1.7 billion purchase last fall of tracking data from Abacus Direct alerted privacy watchdogs that something was afoot...
...This is by no means over," says Marc Rotenberg of the Electronic Privacy Information Center, who helped lead the fight. In fact, DoubleClick has not called off its plans but only shelved them until the government and industry can agree on a set of privacy standards. Surfer, beware...