Word: doubleclicks
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Dates: during 2000-2000
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That's why privacy advocates are so nervous about DoubleClick. Not only is the New York City-based company the 500-lb. gorilla of online advertising--serving banner ads to 1,800 commercial sites that represent nearly 50% of all Web traffic--but it also has ambitious plans to merge its massive database of consumer surfing habits with off-line data culled from catalog purchases. That would enable it to match what had been anonymous mouse clicks to real names and addresses--shredding whatever thin veil of privacy still hangs over cyberspace...