Word: culver
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Dates: during 1960-1969
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...John Culver attended Harvard College and Harvard Law School. He is now a Congressman from Iowa, one of two Democrats elected from the seven Congressional Districts in Iowa. When I went to his office his legislative assistant told me something that I didn't think was very brilliant at the time. But in looking back over the situation in Congress it seems more brilliant than I first thought. She said that privately John Culver thought people in Congress were playing politics with...
Kerkorian believes that MGM can go nowhere but up. His operating policy for the company: "Clear out the nonproductive items and keep the productive ones, and you have a successful business." MGM began last year to sell off its real estate holdings, which are scattered from Culver City, Calif., to London. In order to realize some quick profits, Kerkorian is likely to dispose of more...
Many of the people involved in the writing and editing of the cover story brought a personal expertise to their critical evaluations. Washington Correspondent John Mulliken, who first suggested the story, traces his martial experience back to a tour of duty in Culver Military Academy, from which he graduated in 1940. He won a Silver Star as a platoon leader in The Netherlands during World War II. Since then, journalistic service has taken him to other wars: the Hungarian Revolution, the Congo uprising and Viet Nam. For the past six years, his Washington assignment has kept him close...
...being a girl." Warner-Lambert executives claim that the multimillion-dollar Pristeen print media campaign is bigger than that for any other new toiletry product in 1969. Pris-teen's chief competitor is FDS (for Feminine Deodorant Spray), a similar product manufactured by suburban Chicago's Alberto-Culver Co., whose advertising is slightly less explicit. Warner-Lambert executives reckon that the new deodorant market will soon be worth around $58 million a year...
...full-page ads in Atlanta and upstate New York papers, as well as more colorful packaging, brought an enthusiastic response. According to Ed Vi-mond, president of Warner-Lambert's products division, that test showed that "80% of adult women are interested in purchasing such a deodorant." Alberto-Culver and its agency, N. W. Ayer, advertise FDS on TV as well as in print. The media have shown some queasiness over the Pristeen ads. LIFE turned them down, but later relented; by then Pristeen had gone elsewhere. The magazine's executives had been bothered by such phrases...