Word: culver
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Dates: during 1960-1969
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...pink jungle of the toiletries business, Leonard H. Lavin, 43, president of Chicago's Alberto-Culver Co., aims for no less than "the elimination of all competition." While such a goal seems unlikely to all but Lavin, his stalking tactics in only eight years have changed Alberto-Culver from a one-product company (Alberto VO5 hair conditioner) to a rising threat in the industry, with sales last year of $57 million from 14 national brands...
...production before the product succumbs to newer, better or flashier things. The race to get to the consumer first has forced companies to shorten their product development time, and in some cases has actually made the product secondary in the sweat to sell it. Chicago's Alberto-Culver was so eager to beat Procter & Gamble's Head and Shoulders shampoo to market that it filmed the TV commercials for its Subdue shampoo even before it had developed the product...
...problem is not in stating that every student should get a liberal education. The difficulty, Culver added, is that no one knows what a liberal education is. Adequate experience in science is needed for everybody...
Elaborating on this point, Culver said that the person who is a non-science major should take at least four courses in the sciences at as advanced a level as he can handle. "Advanced placement is good in this respect, in that it permits boys and girls to start work on a real college level, not with just a survey course of what they did in high school...
...However, Culver stated that the medical school has reservations about accepting students after only three years of college experience. "In three years most people can't do everything. There is, however, no set policy...