Word: crisco
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Dates: during 1960-1969
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Because hydrogenation of vegetable oils-to keep spreads and shortenings fresh and solid at kitchen temperature-saturates them to varying degrees, Procter & Gamble Co. has spent millions of dollars on research and on revamping its manufacturing process to bring out the new Crisco, only 25% saturated, 44% to 50% neutral monounsaturated, and the rest polyunsaturated. New Crisco, says P. & G., has double the linoleic acid of the old formula and of competing brands as well. General Mills, Inc. is marketing a safflower cooking oil named "Saff-o-life" which, its ads say, is "38% higher in polyunsaturates than any leading...