Word: creaming
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Next Big Things come and go--remember dry beer, "malternative" beverages and low-cal cream liqueurs?--but the industry has very high hopes for one ongoing craze: from chocolate vodka to tequila-and-lime-spiked rum to sour-raspberry schnapps, flavored spirits are multiplying like empty shot glasses on a 21st birthday. Flavored rums rose from 18% of total rum sales in 1998 to 39% last year. Flavored vodkas are similarly flush. Even Martin Friedland of Jenkintown, Pa., an importer of fine spirits for more than 50 years, won't call flavored liquors a fad; the worst he'll call...
...Berk ’06 (’07 for tonight) and I had approached him and two of his friends, who immediately welcomed us to their table in Loker. Mark is biding his time: he wants to arrive “fashionably late” for the ice cream bash. I share my dual-school dilemma with the group. Anne strongly endorses Harvard, then admonishes me for not getting the “Yale: Harvard for Dummies” T-shirt, saying, “You’ll need it when you go to Harvard...
...join the line outside Annenberg for the ice cream bash. This is a line of epic proportions. I want to warn the masses that ‘Berg ice cream isn’t worth it, but fear it would give me away. We approach two girls, Anoushka and Becca, and exchange the standard “Where are you from? Where are you staying?” dialogue. I tell them I’m “staying” in Matthews. Little do they know I’ve been “staying” there...
Finally—blessedly—we’re at the ice cream. A prefrosh is scooping, and seemingly trying to pick up each girl by giving her scooping tips. A representative piece of advice is, “Go for the side, it’s softer that way.” I compliment him on his arm definition and ask where he learned these skills. Modestly, he chalks it up to life experience and “common sense.” While two excited prefrosh bust out their moves on an Annenberg table, we wander aimlessly...
...prefrosh can muster. “Everyone loves Gatsby.” At the other end of the table, Leila brazenly announces that she doesn’t love Gatsby. As Matt jokingly makes the devil-sign at her, Leila expounds on what she does love: Bluebell brand ice cream. ‘Berg’s stacks up O.K., but, “You know, I’m just really partial to Bluebell.” As yet another smitten girl approaches Matt with more than Gatsby on her mind, we decide to move—straight into...