Word: consumerized
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If you live in Austin or Los Angeles, that opinion is you're likely to go spend. If you live in New York City or Memphis, not so much. "There's no such thing as a homogeneous consumer," says Acxiom retail executive Jim Harold.
How does Acxiom figure who is a "likely spender"? First, it asks. Monthly surveys by BIG Research, a separate company, inquire about how people's shopping habits have shifted and how changes - like gas-price increases - might alter habits. Then Acxiom digs into it own database, one of the most...
That's to say, before you run out to start an import-export business, take a look at some other numbers in the shipping world that are far less robust. Shipping by container, typically finished goods, remains troublingly cheap, a sign that consumer products are still not flowing between continents...
Netbooks are refining their role as an on-the-go Internet device. "The mobile phone is always on," says Kan, "so ideally netbooks should be like this." At Computex, Acer became the first manufacturer to unveil a computer that will use Google's Android operating system, created for smartphones, that...
Sascha Pallenberg, founder of netbooknews.com, says according to consumer polls conducted by his website, the vast majority of consumers - 87% - buy netbooks for their longer battery life. (Form factor was also mentioned as the key reason for buying by 70% of those polled.)