Word: consumerized
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WASHINGTON--The oil industry has recommended a 25 per cent curtailment of gasoline deliveries along the Atlantic seaboard pending start of a consumer rationing program, a 7 p.m. to 7 a.m. mandatory blackout of filling stations, and "immediate action to reduce fuel oil deliveries," it was disclosed tonight.
But even that situation would be economic ambrosia compared to the potion we would have to swallow when the war is over and the government expenditures sag from something over fifty billions of dollars to a meagre ten billion. The big post-war problem will be filling in that forty...
The pressure on U.S. prices-especially consumer prices-is getting stronger every week. Plugged by the patriotic thumbs of 1,700,000 retailers, the dyke has kept consumers much drier than they may feel. Last week many a retailer prepared to rest his thumb, turn over the job to OPA...
Yet even now only twelve food products, clothing and gasoline are rationed in Britain. One reason: Lend-Lease. Because it increases the amount of consumer goods without generating more purchasing power, Lend-Lease is a big anti-inflationary influence in Britain. (It has the opposite effect in the U.S.)
Mrs. Mary Jeanne Byrd, representative of the consumers' division of the Office of Price Administration, called upon college women to enroll in consumer courses to develop economical hobbies.