Word: consumerization
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Dates: during 2000-2000
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Yes, lots of people shopped online in 1998. Quite a few did even in 1997. But it wasn't until the final months of 1999 that transaction by mouse shed its novelty status and "dot-com" became part of the consumer lexicon.
The number of consumer e-commerce sites had multiplied tenfold in 10 months while the marketing machine went into overdrive, flooding the airwaves with ads (and making broadcast radio and TV networks arguably the season's biggest winners). An estimated 26.4 million Americans shopped online between Thanksgiving and New Year...
Theglobe.com an online community, had just launched a new website-building service called uPublish!, and research manager Jim Olstrom was naturally eager to know whether his customers were having problems creating their home pages. As recently as last November, he would have had little choice but to wait while a...
Interactivity has long been touted as the Internet's most important feature. But only now is that asset being mined by one of our consumer society's most important industries, market research. New tools being provided by companies like InsightExpress seem certain to change the way research is done, as...
Maryanne Murray Buechner covers consumer technology as an associate editor of TIME DIGITAL and is a reporter for TIME. "How'd They Do?" is her second story for TIME Business Select. In March 1998 she examined the emerging home-networking market. Her own Christmas online experience? "Entirely painless."