Word: consumerization
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¶Pumping out consumer purchasing power whenever private investment falls off.
The latest stout-heart to brave the business bogey of prefabricated housing is U.S. Steel Corp.'s dynamic, hardheaded president, Ben Fairless. Big Steel, which has never had any direct contact with the ultimate consumer, last week announced the purchase of a controlling interest in the Gunnison Housing Corp...
Succeeding Arthur D. White, who resigned in February to resume the presidency of Dunn and Bradstreet, Elliott becomes a vice-chairman of the War Production Board. In his new post, he is responsible for planning and scheduling consumer goods production.
Soap and Shoes. Almost everyone is for the annual wage - in principle. But only a trifling number of U.S. companies have been brave enough to try it out in fact. One of the first was Procter & Gamble (Crisco, Ivory Soap), in 1923. Its socially conscious president, the late William Cooper...
Petroleum Administrator Harold L. Ickes, who mortally fears a U.S. oil shortage, wanted a boost in crude oil prices in order to spur production. Economic Stabilizer Fred M. Vinson, fearful that this might squeeze about $500,000,000 more from the U.S. consumer, flatly refused. Still Mr. Vinson agreed that...