Word: consumerization
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U.S. business had not only produced $84 billions of war goods in 1943, it had also gone on to produce $90 billion of consumer goods and services as well-an all-time high even after allowing for higher prices (see chart). The people had provided themselves with guns and butter...
For some time, certainly, many business thinkers agreed, the backed-up purchasing power would soak up whatever was offered. Thus reconversion could be pulled through. This dormant purchasing power would release an unprecedented flood of consumer durable goods-houses and household equipment, television sets and autos and private planes.
>A barometer based on a disinterested monthly count of the unemployed or the rate of spending for consumer goods. Whenever the number of jobless rises above a set standard, or the rate of spending falls below, priming would start.
Franklin Roosevelt took nearly a month of preparation and a full 10,000 words-his longest message ever-to propose his food policy to Congress. He had reason for the work and the words: he knew that to please one potent force in the U.S.-the farmer-he must displease...
>But people still buy higher-priced coffee, which they learned to like in the one-cup days. Perhaps the most significant trend of the lot for the long term, this indicates that, so long as the national income stays high, war has taught the average consumer to go for quality...