Word: comicstrip
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Dates: during 1950-1950
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Benton's one-minute radio spots were pre-evaluated for crowd appeal, his comicstrip ads pretested for reader interest. He set up street-corner booths, stocked them with pretty girls, ran off five one-minute movies showing Benton the homebody (his wife showing off his scrapbook), Benton the internationalist (his trip inspecting ECA's Italian projects, aimed at the state's 239,000 Italians), Benton the statesman (flashes of Marshall, Eisenhower and Baruch endorsing his "Marshall Plan of Ideas...