Word: comicstrip
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Dates: during 1950-1959
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...British Interplanetary Society is a serious body, dominated not by comicstrip artists and space-opera fictioneers, but by eminent scientists. Last week in London it was host to the Second International Congress on Astronautics, attended by 63 scientist delegates from societies in ten countries. For the delegates, space travel is a practical goal, and not too far in the future. Said Chairman Arthur C. Clarke of the society: "Space flight is likely to be the next major technical achievement of our species...
Benton's one-minute radio spots were pre-evaluated for crowd appeal, his comicstrip ads pretested for reader interest. He set up street-corner booths, stocked them with pretty girls, ran off five one-minute movies showing Benton the homebody (his wife showing off his scrapbook), Benton the internationalist (his trip inspecting ECA's Italian projects, aimed at the state's 239,000 Italians), Benton the statesman (flashes of Marshall, Eisenhower and Baruch endorsing his "Marshall Plan of Ideas...